Russia Launching New Search Engine ‘Sputnik’ to Compete With Google


The name Sputnik stands tall in history books as the vessel that helped spark a space race with the U.S. But a new Russian project with the same name is planning to play catch-up in an area where the U.S. already has a huge lead: search engines.

Rostelecom, the country’s state-controlled telecom service, has been charged with creating a search engine to compete with the likes of Google, as well as well local search-engine leader Yandex, which is based in the Netherlands, according to Reuters.

Even with state backing, however, Sputnik will face stiff competition. On its website, Yandex claims that it currently generates 62% of all search traffic in Russia.

But recent events have destabilized the company. Yandex lost its popular co-founder, Ilya Segalovich, in July to cancer. That led to a brief dip in Yandex’s stock, and doubt about the company’s long-term future.

So while Yandex is currently the market leader — and Google is close behind with roughly 25% of Russia’s search users — Rostelecom may be launching Sputnik at just the right time.

Rostelecom has already spent $20 million on the search engine, according to a report in Russia’s Vedomosti. The site will reportedly be accessible at, and will launch some time in the first quarter of 2014.


Search Engine Optimization Guide For Beginners (PART 2)

As I have already discussed about Search Engine Optimization Technique in my first part:  Search Engine Optimization Guide For Beginners (PART 1) .

Lets discuss about Google Guidelines and many more Advance SEO techniques.

google guidlines


Google Guidelines

Here are some of the important tips and tricks that can be employed while dealing with Google.


  •  A website should have crystal clear hierarchy and links and should preferably be easy to navigate.
  • A site map is required to help the users go around your site and in case the site map has more than 100 links, then it is advisable to break it into several pages to avoid clutter.
  • Come up with essential and precise keywords and make sure that your website features relevant and informative content.
  • The Google crawler will not recognize text hidden in the images, so when describing important names, keywords or links; stick with plain text.
  • The TITLE and ALT tags should be descriptive and accurate and the website should have no broken links or incorrect HTML.
  • Dynamic pages (the URL consisting of a „?‟ character) should be kept to a minimum as not every search engine spider is able to crawl them.
  • The robots.txt file on your web server should be current and should not block the Googlebot crawler. This file tells crawlers which directories can or cannot be crawled.

Not to do

  • When making a site, do not cheat your users, i.e. those people who will surf your website. Do not provide them with irrelevant content or present them with any fraudulent schemes.
  • Avoid tricks or link schemes designed to increase your site’s ranking.
  • Do not employ hidden texts or hidden links.
  • Google frowns upon websites using cloaking technique. Hence, it is advisable to avoid that.
  • Automated queries should not be sent to Google.
  • Avoid stuffing pages with irrelevant words and content. Also don’t create multiple pages, sub-domains, or domains with significantly duplicate content.
  • Avoid “doorway” pages created just for search engines or other “cookie cutter” approaches such as affiliate programs with hardly any original content.

Crawler/Spider Considerations


Also, consider technical factors. If a site has a slow connection, it might time-out for the crawler. Very complex pages, too, may time out before the crawler can harvest the text.

If you have a hierarchy of directories at your site, put the most important information high, not deep. Some search engines will presume that the higher you placed the information, the more important it is. And crawlers may not venture deeper than three or four or five directory levels.

Above all remember the obvious – full-text search engines such index text. You may well be tempted to use fancy and expensive design techniques that either block search engine crawlers or leave your pages with very little plain text that can be indexed. Don‟t fall prey to that temptation.

Ranking Rules Of Thumb


The simple rule of thumb is that content counts, and that content near the top of a page counts for more than content at the end. In particular, the HTML title and the first couple lines of text are the most important part of your pages. If the words and phrases that match a query happen to appear in the HTML title or first couple lines of text of one of your pages, chances are very good that that page will appear high in the list of search results.

A crawler/spider search engine can base its ranking on both static factors (a computation of the value of page independent of any particular query) and query-dependent factors.



  • Long pages, which are rich in meaningful text (not randomly generated letters and words).
  • Pages that serve as good hubs, with lots of links to pages that that have related content (topic similarity, rather than random meaningless links, such as those generated by link exchange programs or intended to generate a false impression of “popularity”).
  • The connectivity of pages, including not just how many links there are to a page but where the links come from: the number of distinct
    domains and the “quality” ranking of those particular sites. This is calculated for the site and also for individual pages. A site or a page is
    “good” if many pages at many different sites point to it, and especially if many “good” sites point to it.
  • The level of the directory in which the page is found. Higher is considered more important. If a page is buried too deep, the crawler
    simply won’t go that far and will never find it.
  • These static factors are recomputed about once a week, and new good pages slowly percolate upward in the rankings. Note that there are advantages to having a simple address and sticking to it, so others can build links to it, and so you know that it’s in the index

Query-Dependent Factors


  • The HTML title.
  • The first lines of text.
  • Query words and phrases appearing early in a page rather than late.
  • Meta tags, which are treated as ordinary words in the text, but like words that appear early in the text (unless the meta tags are patently
    unrelated to the content on the page itself, in which case the page will be penalized)
  • Words mentioned in the “anchor” text associated with hyperlinks to your pages. (E.g., if lots of good sites link to your site with anchor text
    “breast cancer” and the query is “breast cancer,” chances are good that you will appear high in the list of matches.)

Meta Tags (Ask.Com As An Example)

Though Meta tags are indexed and considered to be regular text, claims it doesn’t give them priority over HTML titles and other text. Though you should use meta tags in all your pages, some webmasters claim their doorway pages for rank better when they don’t
use them. If you do use Meta tags, make your description tag no more than 150 characters and your keywords tag no more than 1,024 characters long.

Keywords In The URL And File Names

It’s generally believed that gives some weight to keywords in filenames and URL names. If you’re creating a file, try to name it with

Keywords In The ALT Tags indexes ALT tags, so if you use images on your site, make sure to add them. ALT tags should contain more than the image’s description. They should include keywords, especially if the image is at the top of the page. ALT tags are explained later.

Page Length

There’s been some debate about how long doorway pages for AltaVista should be. Some webmasters say short pages rank higher, while others argue that long pages are the way to go. According to AltaVista’s help section, it prefers long and informative pages. We’ve found that pages with
600-900 words are most likely to rank well.

In case for any queries feel free to comment.

Complete Social Media Design Templates [infographic]

This  infographic was too good to pass up. How many times have you wondered what the best dimensions are for a Facebook graphic or the format for a Twitter background? From LinkedIn company pages to Google plus updates, this infographic gives you the proper dimensions for any social media site. Now you can design social media profiles that really have an impact.

Social Media

Digital Marketing is the Future



Full service digital marketing agencies and social media agencies have now caught the attention of many corporations and small businesses, but why? Because social media agencies and digital marketing firms can put any small business owner on the map, giving them a wide reach to clientele from around the world to sell their product.

With the availability of the internet stretching to other regions of the world we are becoming more connected than ever before. In addition, newer forms of technology like video chatting and upgraded social media sites, are allowing people from around the world to communicate with each other, for free in some cases. With the availability of all these resources, businesses can now target a global audience, an audience that past business owners dreamed about back in 80s, but now it’s here, and for everyone. Not only that, businesses can track you’re online searches and interests to specifically target the type of buyers they want. A little creepy but it works.

What’s great about advertising online, other than the affordability, is if an advertising method is not working, you can easily adapt your method of outreach to customers you want. Businesses can track the traffic coming to their websites and brands with the availability of data tracking devices. With digital marketing agencies companies can let their brand roam free in the world and watch it gain a steady population of clientele. On social media sites, businesses brands can go viral in a matter of hours, days and weeks, if the message is right, and you can gain wide public attention for your product that once required a lot of time and effort. The best example of this would be to look at our current president, who championed in campaigning on social media sites.

With the specific marketing tactics that full service digital marketing and social media firms give a business, you are never being truly intrusive to customers who might not be interested. No longer are you getting people angry by sending messages that go to right an individual’s spam. Now if someone doesn’t like your product they can ignore your advertisements and since you can tailor your brand to a specific audience, business owners don’t have to worry! With the social media sites you can even get greater engagement with your fans and customers because they interact with your Facebook, Twitter, or other social media site profiles. This creates a powerhouse community within an organization and its customers unlike any other according BusinessZone.

With all of these new and great prospects we may see the decrease of traditional forms of marketing, and the expansion of Digital marketing and social media sites in the future. Will it become a global form of advertising is the question? Most people would say yes! And one would have to agree that online advertising has not just become a trendy form of marketing your brand, at least not anymore, it has now become an essential form of advertising for a business. It reaps in huge profits and a lot of other great results for success. So it is safe to say we might see a continuous rise in Digital Marketing Firms and social media sites, as the technology for advertising brands move forward.

Canned Social Media Marketing in an Hour Per Day



Under normal circumstance, I do not like the types of social media strategies that try to can them into basic processes with time limits. Sure, it’s good to have guidelines, but I find that they’re normally too limiting to allow people to make the right decisions. This infographic is somewhat like that, but it’s design is just too cool in its simplicity to ignore it altogether.

The concepts are actually pretty strong, but unfortunately they’re not realistic in many ways. Spending 15 minutes on content curation and 15 minutes on blog writing, for example, are both potentially unrealistic for all but those who have their processes down (and have the ability to type really, really quickly). It also seems to be giving too much time to everything else other than Facebook which requires much more than 10 minutes a day for it to be effective.

Those disagreements aside, the aesthetic of the infographic is still quite awesome. In a world of complex infographics, having something this simple is refreshing. Is it possible to get social media done in an hour a day? Yes. Is it easy? Yes. Does it take practice and strong strategies? Absolutely.



Infographic via Dendrite Park.

The Actions Needed to Build True Brand Ambassadors


You’ve gone through all the steps. You knew that we were going to be talking about brand ambassadors. You learned why they’re important. We showed you how to identify them, then we discussed how to approach them. Now, it’s time to wrap it up with the hardest part of them all. We’re going to talk about how to sustain them as true brand ambassadors.


There’s a difference between a person who leaves a nice comment on Facebook and someone who actually tells people they know about you. It’s important to get that person to tell about their experience at your store on Facebook. It’s amazing to make sure that that person is proactive in the future. If they were happy buying a car at your dealership today, we want them mentioning you when they see their friend three months from now saying on Facebook that they need a new car. That’s the type of brand ambassadors that we want talking about us on social media.


It isn’t easy. It requires a subtle approach, a light touch, but a persistent one. Here are three things you can do to take that happy customer who posted about you on Facebook to the next level.




Show Your Appreciation


No, I don’t mean going on their Facebook post about you and saying “thanks!” You have to show true appreciation for their effort. You have to stand out above and beyond anything any other company has ever done for them.


There’s a fine line between being appreciative and being an annoying stalker. This is why it’s important to interact with a purpose. It should never be random. Show your appreciation at times when they least expect it, when you’re not at the top of their mind, and in ways that require real effort and/or money.


One way to show appreciation is with a quick giftcard sent on a handwritten envelope with a handwritten note inside.


“Hi Bob. I just wanted to check in on you to make sure you’re enjoying your car and that you’re still getting compliments from your friends. We appreciate that you posted on Facebook last month when you purchased it and we wanted to send you this $10 Starbucks gift card as a small token of our appreciation.”


This can get them to post again about the gesture, but more importantly it reminds them of the over-the-top experience they received at the store. When their friends and family are looking, you want them to mention your store by name.




Let Them Know it Worked


Here’s the thing, and it’s arguably the hardest truth to convince businesses of until they see it for themselves. If an average Facebook user promotes your product, their message was seen and heeded by their friends and family. There is a good chance every single time you’re mentioned on Facebook as giving someone an exceptional experience that someone amongst their friends and family will see this and act upon it.


When someone comes in and say, “I heard my cousin Bob that you guys took great care of him,” you have to let Bob know. If you have a referral program, this is a no-brainer. If you don’t have a referral program, refer back up to showing appreciation and reword the note that you send with the gift card.


Don’t forget, it’s not just about your business. People like helping their friends and family. Bob didn’t just help you to make another sale. He helped his cousin Sally have the same great experience he had. Sally may or may not let him know, but either way you definitely want to let him know. Validate that he’s an influencer and that he’s important to his friends, family, and your business.




Highlight Them


This is optional and requires some work, but it’s very useful when done right. On your website or through social media, take your brand ambassadors who have posted about you on Facebook and highlight their posts. This is best done in a group setting – individual highlights can be a bit creepy.


At whatever frequency is appropriate, post screenshots of all of your positive mentions. Make certain that there is text with the person’s name if their name and posts are public on Facebook. If they aren’t public, you don’t want to mention their name.


Again, this is optional. In a way, it’s a bit risky, but it’s also a way to let people know on your website and Facebook page that you have a strong commitment to customer service.


* * *


It’s not what you say about yourself on social media that matters. It’s what others are saying about you. This is where the value is. This is how to move the needle.



Why You Need To Take YouTube Seriously In 2013



If you do a fair amount of reading around social media and online marketing blogs, you’ve probably noticed a lot of people are calling 2013 “the year of the video.”

But let me ask you something first, how do you perceive YouTube? Do you see it as a social network? maybe a search engine?

In case you didn’t know, the #2 search engine in the world is not Bing and it’s not Yahoo. It’s YouTube.

Let’s talk about “Discovery” for a second…

Part of what you do for your business marketing online is trying to increase your digital footprint. You want people to find you. You need to be discovered before people can fall in love with you or your brand.


Still YouTube seems to be underestimated by many both as a search engine and as a social network.

Quick story

I’m currently involved in a project with a website that requires the integration of a couple of third-party services. As you’d expect when dealing with tools that are a bit technical to deal with, you need to rely on some type of training/documentation. One of these services completely fails on educating the user on how to integrate its own platform, the other provides very heavy documentation that is really hard to understand.

I immediately head to YouTube to see if I can find something there and, to my surprise, there are tons of tutorials on how to install, configure and integrate these platforms. Here are my findings:

  • Most of these tutorials are from people that had no relationship with the companies other than having used them
  • I found a guy I can hire to do the work for me, again, no official association
  • For one of the services, I found a way to avoid all this work by installing a simple WordPress plugin
  • For the other, I found a competitor that might even be a better solution

To be honest, I’d rather get this information directly from the company I’m dealing with but, it’s simply not available. And YouTube helped me find the solutions I needed.

The problem

The problem, for these companies anyway… is that they’re failing to leverage YouTube to be discovered and possibly generate new business. Of course the fact that they’re failing to educate their existing clientele is an epic mistake but that’s material for a whole different post.

For others, this is a great opportunity, they get discovered by solving the problem and answering the questions these companies are not. My YouTube search resulted in a guy from outside the company that’s about to get hired and a competitor that I wasn’t even aware of and just became an option.

Forget SEO

The reason we worry about SEO so much is because we want our websites to rank high in search engines so they can be found. The same reason we are present on social media.

But the work you can do on SEO yourself is limited and, as a small business, hiring an SEO company is usually out of the question.

Chances are you are already doing all you can about optimizing for Google.

So what do you do?

Many companies of all sizes adopted blogging instead as a marketing vehicle in the recent years to use content to be discovered in specific niches.

Now you have to take the same approach with YouTube.

YouTube in your content strategy

So here are 11 quick reasons (what do you want… I had 10 reasons and I thought of one more) why you need to consider adding video to your online marketing strategy:

  1. Again, YouTube is the #2 search engine in the world. Why aren’t you there?
  2. Not everybody reads blogs, on YouTube you’re tapping into a possible new audience
  3. YouTube videos are shown on Google results
  4. Video is the best next thing to actual face-to-face interaction and it’s much better to humanize your business than written content
  5. People search YouTube to learn about products and services more than any other social network
  6. Video is easier to communicate and educate your prospects and existing clients around your products
  7. Video is easier to consume than written content
  8. Many of your competitors have no presence on YouTube, but they do on Facebook and Twitter
  9. The opportunities to produce great video quality are reachable to any size budget (even your iPhone can be enough)
  10. Videos, specially YouTube, are widely viewed on all kinds of screens (PC, mobile, tablet)
  11. YouTube videos are super easy to distribute to other social networks and to embed on websites and blogs

Online Video Stats

Comscore published this presentation on Online Video Stats last week.

These numbers are huge. Here are some of the main points you might be interested to know:

  • Online video reaches 85% of the US Internet population. It is the most consumed content format online
  • The number of videos watched online has increased by 800% in the last 6 years
  • YouTube has 153 million unique viewers, that’s almost 100 million more than Facebook
  • YouTube own 48% of the share of content (video views), The second platform is AOL with only 2%
  • Men and women are equally likely to watch videos online


21 Places to Sell Your Products Online

Not ready to launch your own full-fledged ecommerce website? Try these hosted alternative ecommerce services for small or individual online sellers.



10 Easy, Hosted Storefronts and Shopping Carts

Hosted storefronts are an easy way to set-up your own Web store and a good option for small or individual sellers who aren’t quite ready to invest in a large ecommerce website. Storefronts — a managed service — make it easy to create and manage a store because you don’t need any HTML or programming skills, and you can customize the storefronts to suite your business needs.

1.  BigCommerce.  A storefront solution that lets you create your own Web shop — plus you can sell on Facebook and eBay with BigCommerce.  Extra features include multi-channel retailing, mobile commerce, SEO and easy upselling.

2.  E-Junkie. A shopping cart and digital delivery system for publishers who want to include buy-now buttons to sell digital goods. You store the files on E-Junkie’s servers, and buyers receive an email with instructions to download the product after making a purchase.

3.  GoEmerchant. Use it to build an ecommerce store, or you can purchase the Buy-Me Button plan to add payment options to an existing website.

4.  Mercantec E-Commerce Express. An entry-level storefront and shopping-cart service that lets you sell in a number of places including your own site and on eBay.

5.  Miva Merchant offers full ecommerce hosting and just about everything you need to start an online store – all in one package. You can upgrade accounts as your business grows.

6.  Payvment. This Facebook-wide shopping cart system offers an admin area built directly into Facebook to manage your storefront, inventory and sales. You can customize the Facebook Shopping Tab for your Facebook Business Page.

7.  ProStores. An online ecommerce platform that lets you design a storefront that fully integrates with eBay.

8.  Shopify. This hosted service lets sellers accept credit card payments, use their own domain and customize their store design. It also features built-in analytics that helps sellers track progress.

9.  TabJuice. A social commerce platform that you can use to bring products to Facebook. This storefront application adds a customizable shopping tab to your Facebook Business Page.

10.  Volusion. An all-in-one ecommerce solution that lets you design and manage your online storefront; plus it provides tools for marketing, merchandising and CRM.

4 Online Auction Sites and General Marketplaces

11.  Atomic Mall. An online marketplace that features fixed-price, make-an-offer and Web store listings.

12.  Bonanza. Sellers create booths of items (similar to a Web shop) and list products at a fixed-price. Buyers can also submit an offer to purchase.

13.  Ebay. The world’s largest online marketplace with more than 94 million active users. On eBay you can list items via auction or buy-now format, and you can also manage your own eBay-hosted storefront.

14.  Etsy. An online marketplace offering Web shops for handmade and vintage items and also supplies for making handcrafted items.

 7 Free-to-List Classified-Ad Sites

Free local classified-ad sites are a good choice for online sellers who have larger items that are difficult to ship. Most general categories on classified sites don’t charge a fee to list, but special categories (such as adult services) are usually fee-based.  Classified-ad sites take no responsibility for the transactions and you deal with local customers face-to-face to complete a sale.

15.  Backpage. Covers more than 400 cities and regions from the United States, Canada and Mexico. Backpage is free for posting ads; the adult entertainment and personals categories are fee-based.

16.  Craigslist. Choose a location site from cities located in the United States, Canada, Asia, Americas, Europe, and other International cities. Most classified ads on Craigslist don’t cost anything to place, but some specific sections for some cities do carry a fee, such as job postings, brokered apartment rentals, and adult services.

17.  eBay Classifieds (Kijiji). eBay Classifieds in the United States (and Kijiji in Canada) is an eBay-owned network of classified sites for specific countries including the United States, Canada, China, Taiwan, Germany, India and others.

18.  Facebook Marketplace. On Facebook, Marketplace, which is operated by Oodle, helps people buy and sell items in a trusted environment (e.g. within your network of friends).

19.  Hoobly. Integrates a local classifieds market into a national marketplace. This lets consumers look for general ads and then be more specific about location. Ads placed on Hoobly are free; however you may opt to place a Premium Ad, which is posted to a paid area.

20.  OLX. An established online classified site available in more than 96 countries in 40 languages. Ads are free, but the site offers paid options that appear at the top of search results.

21.  Oodle. Pulls millions of listings from all over the Web. Consumers can place an Oodle ad for free, by creating an online account. When you post to Oodle, your classified ad may also be posted to hundreds of other sites.

5 Facebook Welcome Page Apps for Business Pages

Tired of a boring Facebook Business page? These Facebook apps will help you create unique Facebook Welcome Pages and custom tabs in minutes.



Facebook is a convenient and cost-effective way for small online retailers to connect with customers. You can manage a Facebook Business Page — in addition to an online Web store — to talk about your retail niche and specialty products, provide valuable information and to market to your socially-networked customers and their friends.

Be Unique: Use a Facebook Welcome Page

Your Business Facebook Page can be customized with your own images and business branding to make it stand out from the rather bland default Facebook Page design.  A Facebook Welcome Page and custom Page Tabs can make your Business Page on Facebook more attractive to customers and to encourage them to Like you and share it with their friends.

A Facebook Welcome Page is basically a custom Facebook landing page that welcomes new Facebook fans, introduces your brand and promotes current deals or contests. The result is a bit like a “mini-website” for your business that’s set inside Facebook.

This custom tab works just like the Facebook Wall or Events tab. You can create your own Welcome Page using iFrames (which requires you to build the application from scratch), hire a developer to create one for you, or use a third-party Facebook App to create a flashy Welcome Page if you lack the technical iFrames know-how or the funds to do it yourself.

5 Welcome Page Options for Facebook Business Pages

In most cases, Welcome Page apps requires that you add the application to your Page through a simple click and “Add to my Page” process. Once installed, the app provides options so you can customize the landing page to your liking.

Keep in mind that most Facebook Welcome Page apps are branded by the developer and provided free of charge for you to install and use.  You can remove the branding and access additional features with a paid upgrade subscription. Here are five Facebook Welcome Page apps to get you started:

1. TabPress iFrame Page Tabs: 33,987 Likes

You can use HyperArts’ TabPress Facebook application to create iFrame Page Tabs. As the Facebook Page Administrator, you install the application then add your own HTML, CSS, JavaScript and other code into an editor to create your Welcome Page. TabPress is a free, branded version for Facebook Pages with up to 100,000 fans.  HyperArts also offers a “white label” version of TabPress that contains only your own images, logo, navigation icon and branding. The one-time fee for TabPress White Label is $399.

2. Wildfire iFrames for Pages: 19,594 Likes

Wildfire, a social media marketing software company, has an easy-to-use iFrames application that helps businesses create attractive, image and HTML-based, Facebook landing pages. When installed, you use an editor to customize the iFrame page — technical expertise is not required.  The Wildfire blog claims its iFrame apps is free, and during the free trial period new users will be “grandfathered in” when it becomes a paid app.

3. The SocialAppsHQ Welcome Tab: 51,322 Likes

SocialAppsHQ is a Facebook app store, offering more than 25 apps that can help boost a Facebook Business page. The SocialAppsHQ Welcome Tab app lets any business showcase pictures, documents and more on a Facebook landing page. The app features a WYSIWIG editor, analytics, and a join-mailing-list option. SocialAppsHQ offers a number of plans, with the cheapest starting at $9.99 per month with SocialAppsHQ branding. You can upgrade to obtain more features and remove the branding.

4. Welcome Visitors with a Pagemodo Welcome Tab: 208,884 Likes

Pagemodo lets Page Admins customize pre-built templates with text, photos, videos and maps to create a unique landing page that represents your business. Different versions of the app offer extra features like slideshows, contact forms and fan coupons. The Free version is intended for personal use, and the $6.25 per-month branded small business plan lets you create three tabs on your Facebook Page. Unbranded versions cost $13.25 and $33.25 per month.

5. Iwipa Welcome Tab: 306,952 Likes

Iwipa provides the means to build a website within Facebook. It’s a platform that gives Page Admins total control over the look and functionality of Facebook landing pages. Iwipa lets you create tabs and pages, just like you would create pages for any website. You can edit templates or create your own pages from scratch, adjust privacy controls, and add third-party widgets to your Page with easy copy-and-paste code.  The free version of Iwipa is branded. To remove the branding and access additional features, you can upgrade to a Pro account for $9.97 per month.

Around the World in Social Networking


When we hear about how social media is growing, we often look at the rest of the world. Americans are all on social media, right? Not so fast.

In this infographic, we highlight the way that social media is consumed on a global basis. It shows some good and bad trends from a pure business perspective in America – on one hand, there is still an amazing upside to social in the states with more potential popping up left and right. On the other hand, the biggest cities and fastest growing countries on social media are not in North America, making it even more important for businesses in the US to be mindful of who they follow, who is following them, and how the content interacts with the world. It’s not that we want to shut out the world. It’s that we have to stay focused on the local benefits even if the rest of the world is starting to catch on quickly.