As I have already discussed about Search Engine Optimization Technique in my first part: Search Engine Optimization Guide For Beginners (PART 1) .
Lets discuss about Google Guidelines and many more Advance SEO techniques.
Here are some of the important tips and tricks that can be employed while dealing with Google.
- A website should have crystal clear hierarchy and links and should preferably be easy to navigate.
- A site map is required to help the users go around your site and in case the site map has more than 100 links, then it is advisable to break it into several pages to avoid clutter.
- Come up with essential and precise keywords and make sure that your website features relevant and informative content.
- The Google crawler will not recognize text hidden in the images, so when describing important names, keywords or links; stick with plain text.
- The TITLE and ALT tags should be descriptive and accurate and the website should have no broken links or incorrect HTML.
- Dynamic pages (the URL consisting of a „?‟ character) should be kept to a minimum as not every search engine spider is able to crawl them.
- The robots.txt file on your web server should be current and should not block the Googlebot crawler. This file tells crawlers which directories can or cannot be crawled.
- When making a site, do not cheat your users, i.e. those people who will surf your website. Do not provide them with irrelevant content or present them with any fraudulent schemes.
- Avoid tricks or link schemes designed to increase your site’s ranking.
- Do not employ hidden texts or hidden links.
- Google frowns upon websites using cloaking technique. Hence, it is advisable to avoid that.
- Automated queries should not be sent to Google.
- Avoid stuffing pages with irrelevant words and content. Also don’t create multiple pages, sub-domains, or domains with significantly duplicate content.
- Avoid “doorway” pages created just for search engines or other “cookie cutter” approaches such as affiliate programs with hardly any original content.
Also, consider technical factors. If a site has a slow connection, it might time-out for the crawler. Very complex pages, too, may time out before the crawler can harvest the text.
If you have a hierarchy of directories at your site, put the most important information high, not deep. Some search engines will presume that the higher you placed the information, the more important it is. And crawlers may not venture deeper than three or four or five directory levels.
Above all remember the obvious – full-text search engines such index text. You may well be tempted to use fancy and expensive design techniques that either block search engine crawlers or leave your pages with very little plain text that can be indexed. Don‟t fall prey to that temptation.
Ranking Rules Of Thumb
The simple rule of thumb is that content counts, and that content near the top of a page counts for more than content at the end. In particular, the HTML title and the first couple lines of text are the most important part of your pages. If the words and phrases that match a query happen to appear in the HTML title or first couple lines of text of one of your pages, chances are very good that that page will appear high in the list of search results.
A crawler/spider search engine can base its ranking on both static factors (a computation of the value of page independent of any particular query) and query-dependent factors.
- Long pages, which are rich in meaningful text (not randomly generated letters and words).
- Pages that serve as good hubs, with lots of links to pages that that have related content (topic similarity, rather than random meaningless links, such as those generated by link exchange programs or intended to generate a false impression of “popularity”).
- The connectivity of pages, including not just how many links there are to a page but where the links come from: the number of distinct
domains and the “quality” ranking of those particular sites. This is calculated for the site and also for individual pages. A site or a page is
“good” if many pages at many different sites point to it, and especially if many “good” sites point to it.
- The level of the directory in which the page is found. Higher is considered more important. If a page is buried too deep, the crawler
simply won’t go that far and will never find it.
- These static factors are recomputed about once a week, and new good pages slowly percolate upward in the rankings. Note that there are advantages to having a simple address and sticking to it, so others can build links to it, and so you know that it’s in the index
- The HTML title.
- The first lines of text.
- Query words and phrases appearing early in a page rather than late.
- Meta tags, which are treated as ordinary words in the text, but like words that appear early in the text (unless the meta tags are patently
unrelated to the content on the page itself, in which case the page will be penalized)
- Words mentioned in the “anchor” text associated with hyperlinks to your pages. (E.g., if lots of good sites link to your site with anchor text
“breast cancer” and the query is “breast cancer,” chances are good that you will appear high in the list of matches.)
Meta Tags (Ask.Com As An Example)
Though Meta tags are indexed and considered to be regular text, Ask.com claims it doesn’t give them priority over HTML titles and other text. Though you should use meta tags in all your pages, some webmasters claim their doorway pages for Ask.com rank better when they don’t
use them. If you do use Meta tags, make your description tag no more than 150 characters and your keywords tag no more than 1,024 characters long.
Keywords In The URL And File Names
It’s generally believed that Ask.com gives some weight to keywords in filenames and URL names. If you’re creating a file, try to name it with
Keywords In The ALT Tags
Ask.com indexes ALT tags, so if you use images on your site, make sure to add them. ALT tags should contain more than the image’s description. They should include keywords, especially if the image is at the top of the page. ALT tags are explained later.
There’s been some debate about how long doorway pages for AltaVista should be. Some webmasters say short pages rank higher, while others argue that long pages are the way to go. According to AltaVista’s help section, it prefers long and informative pages. We’ve found that pages with
600-900 words are most likely to rank well.
In case for any queries feel free to comment.