Search Engine Optimization Guide For Beginners (PART 2)

As I have already discussed about Search Engine Optimization Technique in my first part:  Search Engine Optimization Guide For Beginners (PART 1) .

Lets discuss about Google Guidelines and many more Advance SEO techniques.

google guidlines


Google Guidelines

Here are some of the important tips and tricks that can be employed while dealing with Google.


  •  A website should have crystal clear hierarchy and links and should preferably be easy to navigate.
  • A site map is required to help the users go around your site and in case the site map has more than 100 links, then it is advisable to break it into several pages to avoid clutter.
  • Come up with essential and precise keywords and make sure that your website features relevant and informative content.
  • The Google crawler will not recognize text hidden in the images, so when describing important names, keywords or links; stick with plain text.
  • The TITLE and ALT tags should be descriptive and accurate and the website should have no broken links or incorrect HTML.
  • Dynamic pages (the URL consisting of a „?‟ character) should be kept to a minimum as not every search engine spider is able to crawl them.
  • The robots.txt file on your web server should be current and should not block the Googlebot crawler. This file tells crawlers which directories can or cannot be crawled.

Not to do

  • When making a site, do not cheat your users, i.e. those people who will surf your website. Do not provide them with irrelevant content or present them with any fraudulent schemes.
  • Avoid tricks or link schemes designed to increase your site’s ranking.
  • Do not employ hidden texts or hidden links.
  • Google frowns upon websites using cloaking technique. Hence, it is advisable to avoid that.
  • Automated queries should not be sent to Google.
  • Avoid stuffing pages with irrelevant words and content. Also don’t create multiple pages, sub-domains, or domains with significantly duplicate content.
  • Avoid “doorway” pages created just for search engines or other “cookie cutter” approaches such as affiliate programs with hardly any original content.

Crawler/Spider Considerations


Also, consider technical factors. If a site has a slow connection, it might time-out for the crawler. Very complex pages, too, may time out before the crawler can harvest the text.

If you have a hierarchy of directories at your site, put the most important information high, not deep. Some search engines will presume that the higher you placed the information, the more important it is. And crawlers may not venture deeper than three or four or five directory levels.

Above all remember the obvious – full-text search engines such index text. You may well be tempted to use fancy and expensive design techniques that either block search engine crawlers or leave your pages with very little plain text that can be indexed. Don‟t fall prey to that temptation.

Ranking Rules Of Thumb


The simple rule of thumb is that content counts, and that content near the top of a page counts for more than content at the end. In particular, the HTML title and the first couple lines of text are the most important part of your pages. If the words and phrases that match a query happen to appear in the HTML title or first couple lines of text of one of your pages, chances are very good that that page will appear high in the list of search results.

A crawler/spider search engine can base its ranking on both static factors (a computation of the value of page independent of any particular query) and query-dependent factors.



  • Long pages, which are rich in meaningful text (not randomly generated letters and words).
  • Pages that serve as good hubs, with lots of links to pages that that have related content (topic similarity, rather than random meaningless links, such as those generated by link exchange programs or intended to generate a false impression of “popularity”).
  • The connectivity of pages, including not just how many links there are to a page but where the links come from: the number of distinct
    domains and the “quality” ranking of those particular sites. This is calculated for the site and also for individual pages. A site or a page is
    “good” if many pages at many different sites point to it, and especially if many “good” sites point to it.
  • The level of the directory in which the page is found. Higher is considered more important. If a page is buried too deep, the crawler
    simply won’t go that far and will never find it.
  • These static factors are recomputed about once a week, and new good pages slowly percolate upward in the rankings. Note that there are advantages to having a simple address and sticking to it, so others can build links to it, and so you know that it’s in the index

Query-Dependent Factors


  • The HTML title.
  • The first lines of text.
  • Query words and phrases appearing early in a page rather than late.
  • Meta tags, which are treated as ordinary words in the text, but like words that appear early in the text (unless the meta tags are patently
    unrelated to the content on the page itself, in which case the page will be penalized)
  • Words mentioned in the “anchor” text associated with hyperlinks to your pages. (E.g., if lots of good sites link to your site with anchor text
    “breast cancer” and the query is “breast cancer,” chances are good that you will appear high in the list of matches.)

Meta Tags (Ask.Com As An Example)

Though Meta tags are indexed and considered to be regular text, claims it doesn’t give them priority over HTML titles and other text. Though you should use meta tags in all your pages, some webmasters claim their doorway pages for rank better when they don’t
use them. If you do use Meta tags, make your description tag no more than 150 characters and your keywords tag no more than 1,024 characters long.

Keywords In The URL And File Names

It’s generally believed that gives some weight to keywords in filenames and URL names. If you’re creating a file, try to name it with

Keywords In The ALT Tags indexes ALT tags, so if you use images on your site, make sure to add them. ALT tags should contain more than the image’s description. They should include keywords, especially if the image is at the top of the page. ALT tags are explained later.

Page Length

There’s been some debate about how long doorway pages for AltaVista should be. Some webmasters say short pages rank higher, while others argue that long pages are the way to go. According to AltaVista’s help section, it prefers long and informative pages. We’ve found that pages with
600-900 words are most likely to rank well.

In case for any queries feel free to comment.


Why Preschool Education Is Important For Your Child



Deciding on a Preschool Education

I was one of those parents who was fortunate to be at home during my children’s early formative years. I worked out of my home and traveled when our first son was young and we could take him with us while traveling. Once he turned three years of age, we decided to place him in a preschool which only met in the mornings and we chose three half days a week. We wanted our child to have a quality International preschool education like SERRA Pre-School & VIVERO International Pre-School. While there was no primary emphasis on learning academic skills at this school, there was an emphasis on building the whole child; learning basic social skills in a group setting and having the opportunity to have a structured morning of songs, stories, outdoor activities, art, making snacks every Friday, and listening to different kinds of music and using musical instruments. They learned self-help skills, responsibility, and how to get their own snack and drink set out properly on the table. They each took turns with assigned jobs such as door holder, line leader, snack helper, calendar girl/boy, pet feeder and a few others that would change during the year.

The teacher had a degree in early childhood education and expected and gave respect to each student and parent. It worked somewhat like a co-op and we had to volunteer one morning a month. We then had to move because of reassignment with our company and ended up in upstate New York. We decided to put our son in a half-day preschool again in preparation for Kindergarten. I believe those early years helped form their character and gave them a diverse experience of learning about others and adopting the social skills and structure that are necessary for a successful school career. My personal recommendation would be SERRA PRE SCHOOL & VIVERO INTERNATION PRE SCHOOL

When my children were old enough to be on their own at home, I went back to work full time in the classroom as an early childhood educator. I have taught in both public and private school settings. I believe there are five primary, significant reasons why preschool is an important choice for the children and the parents.

Five Significant Reasons For a Preschool Education

1. Brain development is highest during the first four years of life. The brain is forming important neural paths to help develop the child’s ability to perform and function and learn well. Children are able to learn at a rapid rate and want and need to learn new information. I’ve heard so many teachers and parents remark that at this age their child’s brain is like a sponge.

Their brain absorbs information and stores it, often feeling saturated with new input (another important reason your child needs at least 10 hours of sleep). But that is precisely one of the functions of the brain. Your child can benefit immensely when interacting in a quality preschool which is content rich with appropriate information and materials.
2. Going hand in hand with brain development is structure. Structureis vital for the young preschoolerand the child thrives in a loving, structured environment with stimulating colors, sounds, textures, classroom layout, varying activities and books. The child learns routine and expectations and begins to look forward to the next activity.

Their little brains help them process these codes of familiarity and it gives the child a sense of security and belonging. Once they are settled into the structure and routine of the preschool classroom, it begins to build a solid framework for their future school career which will be much more structured and demanding.
3. Social skills are next on the list and they are important to learn at this age rather than waiting until Kindergarten age or later. One of the reasons older children may have difficulty in school is that they never really learned the social skills in preschool. Social skills such as learning how to listen, nice talk, brave talk, taking turns, acceptance of multi-cultural differences, apologies, when to say please and thank you, how to speak in a group, helping each other, learning compassion and empathy.

There are so many rich opportunities for a child to develop social skills and every Kindergarten teacher I ever communicate with always lists these as being THE most important skills to learn in preschool. It is important that a child learns early that the world does not revolve around him alone, and it helps the child learn that we live in a world full of many different kinds of people.

4. Academics are now being emphasized more than in past years because there is more research substantiating that a child is able to learn and perform more than what we used to expect. Also, there are more academics in the preschool curriculum now because the schools expect a child entering Kindergarten to know what once used to be taught in kindergarten.

Are all children going to learn to write letters well at the age of three? No. But given the opportunity to have a writing center with all different kinds of writing utensils and paper, the child will begin to strengthen his fine motor skills which are needed to learn how to write properly. Most Kindergartens expect the child to enter school knowing how to print the alphabet, numbers 1-10 (some 1-20), write their first and last name, display basic social skills and have an ability to comprehend and follow directions.

Many preschools have introduced smartboard technology into the academic curriculum. A teacher needs to be trained on how to use them and integrate their use into the classroom. It is a fantastic addition to the way children learn, and I’m fortunate enough to work in a school which uses smartboard technology. It engages the children, helps them to focus and fine tune their motor skills. I have included a video example of a phonics smartboard lesson. The children progress well using this technology.
5. Last and not least on why preschool is important is the needed space it gives you as a parent to work or have time to pursue interests, hobbies, friends as an adult in your adult world. As a parent, one still needs to grow and learn and give to the community if that is something you enjoy doing. The child needs this time away from his parents and home to learn about the world, about people, about accepting others, making new friends. Children learn trust and independence. Mom can’t always be there doing everything for the child.

When given the opportunity to do things on his/her own or with a group, the child is learning important work attributes that are necessary in his future. Many businesses and companies work together in teams and depend on each other to contribute and know how to team project. And there are opportunities for the child to learn how to work on his own, at his own pace, making his own expectations and goals. The preschool setting can be that strong foundation for a successful school/work career making it easier to enjoy a fulfilling life. My personal recommendation would be SERRA PRE SCHOOL & VIVERO INTERNATION PRE SCHOOL

Preschool Teachers Help Build The Future

I hope this has helped anyone who is thinking about placing their child in preschool or already has their child in preschool and that it will better help you understand its importance not only on the child’s life, but on society as a whole. Preschool teachers, in my opinion, are the world’s unsung heroes. They do an extraordinary amount of work and good for our world as our children are any country’s greatest asset. We are building the future together. A quality preschool education can be one of the greatest gifts you can give to your child.

4 Secrets For Using LinkedIn to Land a Job



Your job search on the Internet is most likely fragmented. There’s a multitude of job boards, portals for sending applications and places to network in your specific industry. Yet, one service remains the de facto destination across the social web for describing your experience and showcasing your professional skills.

It’s the largest and most popular social networking platform on the web for professionals, but can LinkedIn really land you a job? The short answer is yes. It can definitely help your chances, especially when used correctly. In fact, take a look at the following tips that can give job seekers an edge when using the site.

1. Create a keyword-heavy profile title: Use keywords that support the type of work you do or want to be doing — and stay on target. Trying to be creative or incredibly unique will prevent your name from coming up in search results. For example, “writer” is better than “wordsmith”.

2. Join your college alumni groups: Use the fact that you have something in common to network within those groups. Some groups will be more active than others, but even so, starting a conversation can introduce your name to relevant contacts.

3. Never send LinkedIn invites unedited: Always customize the invite, unless it’s someone you know really well who will let it slide. Include basic info, such as where you met them, what you have in common you might like to discuss or a specific question you’re hoping to get in touch about.

4. Do “small goods” for your LinkedIn contacts: Consider congratulating them on accomplishments or commenting on articles they post. It’s a great way to stay current and supportive, and will help encourage others to do the same for you.

After following the above tips, check out who you might know from your college alumni group and reach out. Also, when you find a job you want to apply for, do a quick search of your LinkedIn contacts to see if you have any connections who might be able to help you land the interview with a personal introduction, or at the very least, fill you in on the company culture. Speaking of which, be sure to check out the company’s LinkedIn page to which you are applying, so you can have the edge when interviewing by demonstrating how you fit into that company’s corporate culture.

Are you on LinkedIn? Do you plan to try the above tips? Let us know in the comments

Facebook ads vs Google Ads [INFOGRAPHIC]

Check out this infographic from WordStream who did a ton of research to test out the comparison between Facebook ads and Google ads. As always, click on the image to enlarge.


Why Not to Focus All Resources on Social Media?

Marketing managers or social media marketing companies would probably tell you that networking websites are the hot cakes. Everybody has an account and hence, you probably don’t need to invest in anything else.

Some have even gone to the extent of saying that a Facebook page can compete to company’s website. Well, in some cases it has happened but the chances are quite slim. About the companies that provide just social media marketing, it is obvious that they would come up with these things.

It’s their business after all. However you have to be proactive for your own brand. No matter what is being said, one cannot focus all the time, energy and money into social media ALONE. We’ll help you understand why.

1. It never was and never will be independent

Social media marketing is a wonderful thing and it can certainly help you bring in new customers, new contacts, build brand awareness and so on. But a large chunk of this, also comes from other conventional marketing techniques.

resources 1 Why Not to Focus All Resources on Social Media?

For example, if CoreVision was as beneficial as some people claim, wouldn’t the advertisements and television commercials just disappear? We recon that’s not happening for at least two decades. The success of a social media campaign is never standalone; it also comprises a mixture of your reputation, brand awareness and use of conventional marketing means.

2. Its results are skewed

Although many Indian companies have claimed increased sales through their social networking links, there is a flip side too. Cunning marketing managers and companies can always put a little weight on the results.

resources 2 Why Not to Focus All Resources on Social Media?

For example, a recent study on social networks discloses that 34% of Lady Gaga followers are fakes and 32% have an inactive account. Of course this is not in the Indian scenario but that pretty much shows the reality. Followers on Twitter and likes on Facebook can easily be bought it impress you.

Why people do it? Managers do it to impress the owners while owners do it to build repo on social media, herd mentality or whatever you want to call it.

3. It is maturing in India

Social media marketing cannot be standalone activity anywhere in the world but talking specifically about the Indian scenario, our results are overwhelming. People have accepted social media and they love to get updates what’s in trend in the market, what’s on sale and what their friends are buying.

Anyhow that represents just a segment, a large number of people still prefer conventional means. Social media, in no way, can be ignored but neither can be the traditional marketing ways of print, radio and commercials.

4. It can be negative

If you are new on the social media platforms then forget about making it standalone, even making the page survive can be difficult. When budget is low and you cannot invest enough time due to other business activities, the results cannot be satisfactory.

resources 3 Why Not to Focus All Resources on Social Media?

In such cases, the account becomes partially active with little followers and likes. This portrays a negative image. Moreover bad news on Indian social media moves too fast. A bad review by someone, if not handled correctly, will only make things more depressing.

For any sugessions of query please feel free to contact me on

3 Ways to Answer ‘What’s Your Biggest Weakness?


When you’re asked “what’s your greatest strength?” in an interview, you’ve got it covered: You showcase your professional skills and talk about how there’s no one better suited for the job. But what’s your biggest weakness? That question can be much harder to answer.

But it’s not a trick question. What your interviewer is really trying to do—beyond identifying any red flags—is to gauge your self-awareness and honesty. So, “I can’t meet a deadline to save my life” is not an option—but neither is “Nothing! I’m perfect!” A good answer can show how you can overcome challenges, paint you as a committed professional who continues to improve herselfand actually highlight your strengths.

Here are three strategies to ensure that talking about your weakness won’t be the weak spot in your next interview.

1. Show How You’ve Overcome Something

Everyone has areas that could use improvement, but if you can describe how you’ve mitigated yours, you’ll seem strong, capable and in charge of your professional development. So, think of something that you struggle with but that you’re working to improve. You could explain that you’ve never been strong at public speaking, but over the past few years, you’ve asked for team leadership roles, successfully ran meetings and found tools to help you be more comfortable when addressing a crowd.

Another smart tactic is to describe something that was once a weakness, but that you now can point to as an accomplishment. For example, “I’ve always had to work at math. But I took a course in Excel, and that’s helped me tackle quantitative analysis projects much more easily. In fact, let me show you a report I recently developed.”

2. Address Uncertainties in Your Background

If your background doesn’t completely match up with the requirements in the job description, or if you know that the employer has hesitations about parts of your experience, this question is a great time to address those uncertainties.

You can talk about something she already knows is a hurdle, but at the same time, turn it around to highlight your strong points. For example: “It might seem that my biggest weakness in applying for this position is that I don’t have any inside sales experience. But the skills I’ve gained during my five years of fundraising are incredibly relevant to the position—let me tell you why.”

3. Paint a Weakness as a Strength

Choose a shortcoming that can be explained in the most positive light possible. Are you neurotic, stubborn or incapable of delegating? Instead, try using words that are seen as professional strengths, like dedicated, persistent or thorough.

For example: “I tend to be a perfectionist, so sometimes I have a hard time letting a project leave my hands until it’s absolutely finalized.” This answer addresses an area you need to improve, but explains it in a positive way.

Just be sure to follow it up with how you’ve addressed this shortcoming, such as: “But I’ve found that sometimes it’s more effective to get feedback on a project along the way, even if it is not yet complete. I try to strike a balance between getting things done right the first time and being open to others’ input.”

Whatever strategy you choose, the trick is to sound genuine and to end things on a positive note. Rehearse your response so that you can give it easily, and more importantly, concisely—if you spend too much time talking about your flaws, it’s easy to dig yourself into a hole. Get past the “weakness” part of your answer as quickly as possible, so you can get back what’s most important: your (many) strengths.

There is no Immunity if you Lose the Trust of Your Community

Broken Trust

After the whole Digg incident when its original founders disregarded its users and changed its platform to highlight businesses, one would think that other social networks would learn how to treat its users, especially since it was the downfall of the original Digg (which has since been bought and taken over). The lesson was that no matter how influential you are to businesses, how credible you are for Search Engine Optimization or how many pageviews you can bring from a single popular post, users reign on Social Networks.


The latest Instagram debacle over its possible changes to its Terms of Service in which the legal terminology had its users up in arms last week that the social image sharing site would be able to sell photos of its users to advertisers without credit or compensation certainly had users worry and Instagram felt the impact by losing a quarter of their active users in a one week span. Yet another example of how quickly a social network can see its downfall by not putting your users first, regardless of your social sites popularity or that it is owned by the largest social networking site to have ever existed, Facebook, you are not exempted if you do not always put your users before the business.

Sure it is hard to balance the swinging pendulum of being a business and a social site, but a social site cannot become a profitable business without its users to make it social. The truth is, businesses need to make money, we all get that, but when your entire business is reliant on the activities of others, you need to carefully choose just how you are going to make that money. Some sites think that catering to other businesses would help make them more money (which we saw the demise of the original Digg over that decision) and like Instagram, others try and make money off of their users. However a site thinks it is going to make its money there is always one thing a social site needs to ask itself, “Will these changes destroy trust?”

Any social network that can make it as a business is fooling themselves if they think that trust is not the biggest concern they should worry about, it is, since if people lose trust in their ability to use a social site with confidence that they are not going to be duped or mistreated than you may not have a business you can profit from, not just a little, try not at all.

Losing 25% of their active users is most definitely the second red flag that users have sent as a message back regarding the Terms of Service changes that Instagram was going to initially make come early January, the first red flag was the sheer outrage that flooded social streams everywhere and made headline news on various news sources. The disappointment from users were heard loud and clear from Instagram as they responded with reviewing their legal jargon and that instead of issuing an apology they ultimately pointed the blame at user confusion ( tsk, tsk). Though the initial move in responding is always the correct way in handling negative sentiment, not issuing an apology and blaming users for not understanding is the wrong way in trying to gain or maintain already frustrated users.

Regardless, the trust was broken, people closed their accounts, are now pickier in what they share as they remain on the site, and some have even added copyright stamps on the images they do share. In other words, Instagram is failing because it flopped to think of users first; instead they put the business aspect ahead of its users and as a result are now paying the ultimate price of losing users that make up their business. This is a lesson for any social network or startup, or any other site that is user based. If you cannot keep the trust of users than you are sinking your own ship, there is no immunity, you can cease to exist in seconds, therefore ALWAYS think about the reaction and the trust you have built when making any changes to your community.

What You Expect from Google in 2013


Google is one of the most well known companies in the world. They tend to have their hands in just about everything including social networking, mobile phones, computers, and many other secondary companies. They seem to not only keep up with the competitors, but are often ahead of the curve.

Google 2012

2012 saw a lot of developments from Google. It saw the Google Chrome web browser which became extremely popular and led a lot of people away from the Internet Explorer or Firefox options. It saw the release and a lot of updates to the Google + social networking capabilities. It continued with a lot of your favorite features like Google shopping cart, comparison shopping, and search engine.

There are tons of Google products that were either released or extremely upgraded with new features and add-ons. There was the release of the new Google Chrome laptop. It is a small light weight laptop that bridges the gap between the laptop and the tablet. There are several new Google powered phones, and Google + is now an add-on option with the Windows 8 OS.

Google was able to beat out many competitors in their 2012 year including Apple. The Google navigational system, the tablets, Smartphone, and social networks all have many benefits that the competitors just could not match. The navigational system is untouched by any other. The Google + social network has an amazing video chat that competitors such as have not been able to match. The release of the Nexus 7 and the Nexus 4 offered a couple options in the 7” tablet category that were far less expensive than the competing Apple product.

Google 2013

After a year like 2012 it will be difficult to top, but there are a lot of expectations for the 2013 releases that may just give Google what they need in order to top their 2012 year. There were some companies that Google has acquired, but they have not had enough time to really make them their own.

Below is a list of some of the most anticipated developments that are expected to come from Google in the 2013 year.

Nexus Tablets- Take Two

Nexus tablet sales have not been able to compare with the number of iPad or iPad Mini sales. It does not mean that Nexus is not a comparable product, but it does mean that the Nexus product has not been well enough developed, or offer enough business to steer some of the business away from Apple. Google is expected to step up their game in regards to the Nexus development in order to be a stronger competitor against the Apple products.

A Bigger Better Android

Android 5.0 is expected to hit in the 2013 year. There are a lot of competitors that are trying to edge out the Android OS, and if Google does not step up the game in their OS development then people will soon begin to turn away from the Android systems.

Google + Upgrade

Google + has been extremely well developed, but few people have turned to the Google + system over using other social networks such as 2013 will see the development of the add-ons and upgrades for Google+ There are already categories where Google+ outshines, but 2013 is looks to be shaping up like a much more competitive year.

Google is an amazing company and seems to be growing larger every day. There are a lot of expected developments, but only time will tell how much Google grows within the year to come.

Best Times to Send Email To Your Clients

I love to share infographics and this one I discovered from internet

The top engagement times for email are as follows:

in the mornings, 8 AM to 9 AM both for opens and click-throughs
in the afternoons, 3 PM to 8 PM for opens
3 PM and 4 PM for click-throughs.

This data was gathered from email marketing software who in turn analyzed 21 million messages sent from US accounts during the first quarter of 2012.

Review the graphic below for more details

Draft 2